Coca-Cola HBC Group has invested 350,000 euros in the Research & Development Center (R&D Center) in Greece.
The investment includes the installation of advanced technological equipment and new modern infrastructure, which allows the development of Coca-Cola HBC Group products.
According to the announcement, this investment strengthens the role of the Coca-Cola HBC R&D Centre as an innovation hub for the Group’s 24/7 portfolio.
The Coca-Cola HBC Group R&D Centre supports research and development in product categories such as juices, water, snacks, milk for the Amita, Fruice, Deep River Rock Water, Lanitis, Next brands that are distributed in Greece, Cyprus, Ireland, Serbia, Italy, and Albania.
Regarding Greece, it has already contributed to the design and development of Coca-Cola Hellenic’s iconic brands, and will continue to support the Amita, Amita Motion, Frulite, Avra, Tsakiris Chips brands.
In his statements, Svetoslav Atanasov, General Manager of Coca-Cola Hellenic for Greece & Cyprus, emphasized that “the recent investment in Greece is a practical demonstration of the Group’s commitment to our country.”
“At Coca-Cola Hellenic, we have one of the Group’s most extensive 24/7 portfolios that include products for every moment of consumption,” he pointed out, adding that “the new investment is a growth accelerator for us, as it strengthens our ability to create new opportunities in even more categories, for the benefit of our customers.”
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