The cruise division of the MSC Group, comprising MSC Cruises and Explora Journeys, is placing the international promotion of Greece at the center of its strategy through a new initiative highlighting the country’s tourism offering.
MSC Cruises is showcasing the Greek islands of Syros, Mykonos and Santorini in collaboration with Marketing Greece, producing original audiovisual and digital content designed to inspire international travelers and highlight the authentic experiences each destination offers.
Through contemporary storytelling and visual content, the campaign presents the identity of the three destinations, focusing on their culture, gastronomy, natural landscapes and the distinctive experiences of the Aegean.
“Through compelling storytelling and modern content, we are showcasing the unique character of Greek destinations while contributing to their international visibility,” MSC Cruises Chief Executive Gianni Onorato said in a statement.
“Beyond Greece’s iconic destinations, our goal is also to bring emerging and lesser-known ports and islands into the spotlight, helping travelers discover the country’s remarkable diversity and wealth of experiences,” he added.
Onorato described Greece as one of MSC Cruises’ most important destinations and a cornerstone of the company’s presence in the Eastern Mediterranean.
“We believe a cruise experience extends beyond the voyage itself and is enriched through meaningful engagement with the destinations and local communities our guests visit,” he said.
“Our partnership with Marketing Greece reflects this philosophy. We are delighted to work with an organization that shares our vision of promoting high-quality, authentic and responsible travel experiences.”
According to the company, the strategic partnership underscores MSC Cruises’ commitment to strengthening Greece’s international competitiveness as a leading travel destination by promoting the authenticity, quality and sustainability of the country’s tourism experience.
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