Papastratos has upgraded its expectations for its production and export performance. The company announced the launch of the 4th phase of its investment plan for the expansion of its factory, amounting to 200 million euros. According to the management, the total amount of investments has reached 700 million euros since 2017.
Through the projects currently underway, 4 new heated tobacco rod production lines, a new tobacco processing line, as well as a new warehouse will be added.
This will result in the Papastratos factory being substantially upgraded from 12 production lines to 16. The goal for the coming years, with the completion of the investment and the increase in the factory’s capacity, is for the value of exports to exceed 600 million euros.
2026 Goals
Papastratos celebrates 95 years of operation this year. The company’s management emphasized that it “enters the new year with a strong legacy, substantial progress in investments, international extroversion and a firm commitment to innovation and responsibility, laying the foundations for the future, ready to face the international challenges expected mainly from geopolitical uncertainty and the revision of the Directive on the taxation of tobacco and nicotine products.”
At the same time, it highlights its firm choice for “evolution, investment in people, innovation and contribution to the Greek economy and society”. For Papastratos, 2026 is also a milestone for its transition to new, innovative products, as it marks ten years since the launch of IQOS on the Greek market. Based on the company’s data, ten years later, more than 750,000 adult users of tobacco and nicotine products in Greece have chosen IQOS, and now more than 70% of the company’s net revenue (2024) comes from new, innovative products.
2025 Report
Taking stock of 2025, Papastratos’ management pointed out that the financial year that was completed was another positive year for the company, offering stability and a strengthened basis for the future. Turnover increased, while export activity was further strengthened, with 90% of the production produced in Greece being directed to more than 30 international markets. An indication of this dynamic is the fact that heated tobacco sticks are the No. 1 Greek export product in the Japanese market.
At the same time, the first phase-milestone of the largest “green” investment implemented within the framework of Papastratos’ sustainable development strategy and the Zero Carbon Tech program of the parent company Philip Morris International (PMI) was completed. Specifically, in 2025, the electrical interconnection of the new photovoltaic station installed on the roofs of the production buildings was implemented, a high-tech project with increased requirements.
The project includes the installation of 4,000 solar panels with a total capacity of 2.4 MW, which will produce 3.5 GWh of clean energy annually, equivalent to the average consumption needs of approximately 1,000 households. This is essentially the first in a series of steps that will lead to the energy upgrade of the company’s factory, drastically reducing carbon dioxide emissions. The next steps include the upgrade of the factory’s systems and the installation of an electric industrial boiler and heat pumps.
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