EY: Nearly 2 in 3 plan to shop on Black Friday

Greek consumers’ intention to shop during Black Friday and Cyber Monday has increased significantly compared to last year, as shown by the first analysis of the findings of the major survey conducted by EY Greece in collaboration with MRB and Choose Communications, entitled EY Future

Consumer Index Greece 2025, which is expected to be presented in December.

Specifically, almost two out of three participants in the survey (63% in 2025, up from 50% last year) stated that they intend to make purchases, taking advantage of the Black Friday and Cyber Monday sales on November 28 and December 1, respectively.

According to the survey, the strongest intention to buy during this Black Friday and Cyber Monday period is recorded in the 30-39 age group (76%), while a year ago, young people aged 18-29 appeared to be more willing to buy. On the contrary, in the 50-64 age group, only 50% of respondents intend to make purchases. An influential factor in the positive purchase intention seems to be the presence of children in the family – and, mainly, minors (77% purchase intention).

What consumers plan to buy

Greek consumers intend to buy mainly technology and electronic devices (68% overall, and 77% men), and clothes and accessories (61% overall, and 68% women). To a lesser extent, purchases will be directed towards personal care and beauty products (32%), home and kitchen items (26%), food and beverages (11%), but also entertainment (dining out, concerts, etc. – 9%).