Plaisio Group, which operates in the technology, office supplies and household appliances sectors, reported strong growth and a recovery in profitability in its 2025 financial results.
Group revenue approached 500 million euros, marking a record increase for the third consecutive year. The group’s gross profit margin also improved, rising to 17.9% in 2025 from 17.5% in 2024. Pre-tax profit climbed 124.3% to 5.5 million euros, while net profit after tax rose 227.7% to 4.2 million euros. EBITDA reached 17.9 million euros, up 30% year-on-year.
According to management, key drivers of sales growth included the subsidised “Digital Tools for SMEs II” programme and the opening of new stores, which strengthened Plaisio’s retail network.
Resilience and adaptability
Despite a challenging year for the retail sector, the company demonstrated resilience and adaptability. Management said it remains focused on maintaining strong liquidity, optimising working capital and safeguarding the group’s financial strength.
The group’s revenue has recorded steady growth in recent years, increasing by 7.8% in 2023, 2.4% in 2024 and 3.9% in 2025, with the exception of a marginal 0.5% decline in 2022. Profitability, however, had come under significant pressure in previous financial years before rebounding strongly in 2025, with substantial increases in both pre-tax and net earnings.
Network expansion and digital transformation
Plaisio operates a network of 27 stores. During 2025, the company opened a new outlet in Melissia, strengthening its presence in the northern suburbs of Athens.
The group also carried out targeted investments in digital transformation, launching a new e-commerce platform for both Plaisio.gr and PlaisioPro.gr. In parallel, it adopted a new call-centre management platform based on Genesys software, improving the efficiency of its B2B operations as well as the overall customer experience.
In addition, the group launched a major digital transformation project centred on the migration to SAP S/4HANA, the next generation of its enterprise resource planning (ERP) system.
2026 seen as a year of uncertainty
Commenting on the geopolitical environment, Plaisio’s management said developments in the Persian Gulf region have begun to affect the global economic landscape, putting pressure on energy costs, inflation, supply chains and, consequently, production costs.
The group does not expect any direct impact on its operations. However, it warned that indirect effects could emerge through higher energy costs, stronger inflationary pressures and a resulting decline in consumers’ disposable income and purchasing power.
Under these conditions, the company said it is closely monitoring developments and taking the necessary measures to minimise any potential impact on the group’s operations, cost base and liquidity.
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