Piraeus Bank’s innovative actions and sustainable progress aimed at creating value for society were described by the General Manager – Head of Branch Network for Northern Greece & Retail Sales, Maria Mavromataki, speaking at the event for the 25th anniversary of the National Center for Research & Technological Development held in Thessaloniki.
As she noted, “innovation for Piraeus is not simply a sum of applications, nor a “trend” of the era to which we have turned our attention. It is deeply rooted in our culture and everyday life, it is in the DNA of the Organization.
It governs our operation, products and processes with the aim of offering solutions that meet the needs of customers and benefit society.”
Utilization of Advanced Analytics & AI
In particular, Mavromataki referred to:
-The completion of the largest digital transformation project of a bank branch network in 2025, which places people at the center.
-The utilization of Advanced Analytics & AI, in order to further improve personalized communication with each Retail Banking customer through the development of a new model for predicting their total value (Customer Lifetime Value).
-The enhancement of the use of Gen AI technology to further improve the experience of Piraeus Bank customers. The completion of the automated analysis of e-banking and mobile app user comments allows for a faster and more accurate understanding of their needs and the resolution of the problems they face, as she noted.
-The promotion of the “Eco check” property energy efficiency assessment service, which identifies opportunities for reducing energy consumption in properties. Through the application, users can have the estimated energy performance of their property, as well as financing options for energy upgrades.
-In the development, in collaboration with Qualco, of a digital platform for mortgage loans to optimize the loan disbursement experience. The platform leverages Artificial Intelligence to simplify the steps from application to disbursement, through automated and digitally supported processes.
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