In a review of the year 2025 and a presentation of the new strategic goals for 2026, the CEO of Alpha Bank delivered his New Year’s message to the bank’s employees, giving them a preview of the rebranding, the relocation to the new offices and the Investor Day.
“The efforts have matured and have been recognized and rewarded both in our country and abroad, with our share more than doubling during the first half of the year, placing us at the top of the returns internationally,” CEO Vassilios Psaltis said.
2025
Reviewing the past year, the CEO of Alpha Bank listed the transactions of 2025 that reflect the implementation of a coherent development strategy in Greece and Cyprus:
• Acquisition of FlexFin in January and merger with ABC Factors, aiming to make the bank a reference point in the financing of small businesses.
• In February, the assets and liabilities of AstroBank in Cyprus were acquired, immediately regaining a systemic role in the island.
• Also in February, the presentation of the new Group Purpose and Values to all Staff took place, inaugurating with the first Alpha Day a new culture of collaboration, open dialogue and responsibility throughout the bank.
• In March, AXIA Ventures was acquired by Alpha Bank, which it merged with Alpha Finance and Investment Banking, creating a leading team for the provision of strategic advice and capital market work in Greece and Cyprus.
• In June, the reverse merger was completed, faster than the other banks, reinstating Alpha Bank’s share on the Stock Exchange and signaling the definitive end of the restructuring period.
• In December, the acquisition of Altius insurance company and its merger with Universal Life took place, creating the third largest insurance company in Cyprus, with the Photos Photiades Group as a strategic partner.
• During the period 2024–2025, Alpha Bank deepened its cooperation with UniCredit, which led to an investment of over 1.7 billion euros for 30% of the Bank.
• At the same time, targeted changes were made to the Executive Committee, strengthening the leadership team and the ambition for a bolder growth strategy.
“Behind all these moves there is a clear strategic choice: to utilize our capital with discipline, to expand and diversify our revenue sources, and to systematically strengthen the resilience of our business model,” said Psaltis. “We are investing in activities with recurring revenues and a strong supply chain, we are strengthening our international presence, and we are creating the conditions for sustainable growth over time,” he pointed out.
2026
Rebranding, Investor Day and Alpha Bank Campus are the three main changes announced by Psaltis for the bank in 2026.
“In the first quarter, we will return to our fully renovated central building, which we aspire to become a reference point in the center of Athens. We are shaping a single banking campus, creating a reference point for the economic and cultural life of the city, a landmark for the way we want to cooperate”, he announced.
Also, during the year, the Bank’s rebranding is coming, for the first time since 2000, as has already been announced. Speaking about this, the Bank’s CEO pointed out that it will express the way we operate and serve our customers.
“Finally, a milestone will be Investor Day, where we will present to the market our strategic plan and goals for the next three years”, he concluded.
Για να εμφανίζονται περισσότερα άρθρα της Ναυτεμπορικής στις αναζητήσεις σας εύκολα και γρήγορα, πρέπει να προσθέσετε το site στις προτιμώμενες πηγές σας. Μπορείτε να το κάνετε πηγαίνοντας εδώ.
