Actions to promote Naxos, the Small Cyclades, Central Macedonia, and, more broadly, Greece’s sustainable and multi-themed tourism product in the French market were carried out in November by the Greek National Tourism Organisation (GNTO) office in France.
According to a related announcement, on 18 November 2025 it organised a special promotional event for Naxos and the Small Cyclades in Paris, in collaboration with the municipalities of these islands. The event was attended by editors from leading French print and online media outlets (Le Figaro, Marie Claire, Escapade Magazine, Désirs de Voyages, Le Parisien, Les Echos, Yonder, Saveurs, Femme Actuelle, Subaqua, Voyageons autrement, Aufildeslieux.fr, Voyager-magazine.fr, among others), producers and journalists from major television networks (France TV2, France 5, France 24), as well as product managers from French tour operators (Thalasso, Petit Futé, Voyages Privé).
During the event, the head of the GNTO France Office, Emy Anagnostopoulou, spoke about the uniqueness and authenticity of Naxos and the Small Cyclades and invited participants to discover these destinations, which are models of sustainability and accessibility, far from mass tourism, offering a wide spectrum of gentle tourism, marine tourism, and exceptional gastronomy.
On the same day, the GNTO France Office participated in the annual press meeting of ADONET (Association des Offices Nationaux Etrangers de Tourisme en France), in which 52 national tourism organisations based in France are represented. The meeting took place at Yachts de Paris and was attended by 130 French journalists from the country’s leading media outlets and 58 influencers.
Furthermore, from 30 October to 2 November, the GNTO France Office, in collaboration with the Region of Central Macedonia, organised a press trip to the area for two journalists from the popular news outlet Actu.fr (Occitanie edition) and the reputable professional travel-industry website laquotidienne.fr.
The French journalists visited Thessaloniki, Pieria, Imathia, Pella, Serres, and Kilkis — destinations of cultural heritage, natural beauty, gastronomy, and urban living — and were guided through the Royal Tombs of Aigai (Vergina), the archaeological site of Dion, Mount Olympus, wineries, museums, and places of historical interest.
The visit offered a comprehensive picture of the unique experiential activities that travellers can now enjoy in northern Greece, with the aim of promoting Central Macedonia as an ideal destination for city breaks, cultural and gastronomic tourism, alternative holidays, sustainability, and gentle or slow tourism, in order to extend the tourist season from the French market throughout the year.
The features prepared by the two media outlets on Central Macedonia are expected to be published in late 2025 and early 2026.
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