The Greek Supermarket Association (GSA) continues to follow a strategy that strengthens the sector based on its commitment to reliability and transparency. Its goal is to shape strong positions and promote solutions that meet the needs of the market and consumers.
Its strategy focuses on three key pillars: institutional dialogue with the Public Administration, upgrading the institutional and operational framework of the sector and open and transparent information to the media.
Challenges
Entering the third year of operation, the Greek Supermarket Association consistently confirms its commitment to its mission and strategic goals. During this time, it has strengthened its institutional footprint, consolidating strong relationships of trust with its collaborating parties and establishing a reliable, documented presence in the public debate. It is in close cooperation with the competent bodies, promoting targeted solutions for critical issues of the sector. However, the business environment remains demanding, due to increasing operating costs, the climate crisis and geopolitical instability, as well as limited profit margins.
Key Priorities for 2026
The Association focuses on strengthening trust in the sector and improving consumer service. Actions for 2026 include the implementation of the Code of Conduct for transparency and credibility, the promotion of digital transformation and the Green Transition, as well as the reduction of interventionism to enhance competitiveness and sustainability. At the same time, it actively participates in sectoral initiatives in collaboration with the Central Government, contributing to the formulation of policies that promote innovation, consumer protection and economic growth.
Economic Trends in the Sector
The net profitability of supermarket chains remains at low levels and is recording a further decline, while operating costs are increasing at a faster rate than sales, significantly burdening the overall results of the sector. At the same time, investments continue to be based mainly on bank lending and equity, which highlights the need for targeted institutional interventions, aimed at strengthening the sustainability and competitiveness of businesses.
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