By L. Karageorgos
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Multinational hotel brands increased their presence in Greece’s hospitality sector in 2018 by a noteworthy 15 percent, in terms of room capacity, confirming the continuing surge of Greek tourism over the past few years.
The figure was listed in the annual report by Horwath HTL, which included the Greek hotel sector and most other European countries.
One big attraction for multinationals is the fact that only a infinitesimal 1.7 percent of hotel units in Greece are operated by a major brand, according to Horwath HTL country director for Greece, Xenophontas Petropoulos.
The same report emphasized that 150 luxury hotels opened their doors in Greece last year, with the number of five-star hotels reaching 550; 1,581 four-star hotels. Both high-end categories account for 21.6 percent of total hotel capacity in Greece.
