Skroutz is entering a new chapter following the change in its shareholder structure, with CVC Capital Partners transferring its stake to the U.S.-based Blackstone, the world’s largest alternative asset manager with a proven track record of successful investments in digital marketplace platforms (including Adevinta and Property Finder, among others).
George Chatzigeorgiou, who will remain CEO of Skroutz following the ownership transition, said that “Blackstone will contribute to accelerating our next phase of innovation and growth, building on the foundation we have already established.”
In recent years, Skroutz has expanded beyond the Greek market, establishing a presence in Cyprus and more recently in Romania and Bulgaria, with the aim of further expansion across Southeast Europe.
It is worth noting that Southern and Eastern European markets are recording significantly higher e-commerce growth rates compared with Central and Western Europe. According to the European E-commerce Report 2025, Eastern Europe recorded the highest growth rate at 18%, with turnover rising to 19.9 billion euros. Southern Europe grew by 9% to 182.9 billion euros, while Central Europe increased by 8% to 85.9 billion euros.
Strategic outlook
What Blackstone identified in Skroutz is a company on a steady upward trajectory since its founding in 2005, with strong growth potential in online commerce and international marketplace operations.
As Alexander Walsh, Senior Managing Director at Blackstone, stated: “This investment reflects our confidence in online marketplace platforms, as we believe e-commerce penetration in Europe will continue to drive meaningful growth.”
He added: “George and the Skroutz team have built an outstanding platform with a strong brand, which we believe is well positioned to capitalize on this growth opportunity in Greece and Southeast Europe. We look forward to working with them to further scale the business.”
Growth milestones
Skroutz’s milestones — from its founding in 2005 with an initial investment of 300,000 euros, to CVC’s entry in 2020, its subsequent exit, and Blackstone’s acquisition — reflect its transformation from a price comparison engine into a modern e-commerce and fintech platform.
In 2025, the company highlighted plans to expand its Skroutz Points network following its rollout in Cyprus in 2023 and cross-border deliveries in Europe, aiming to reach a broader share of the domestic population. It has also introduced services such as Skroutz Wallet and Skoop (for second-hand goods trading), alongside flexible payment solutions and subscription-based offerings including Skroutz Plus, Skroutz Last Mile, and Fulfilled by Skroutz.
The group’s logistics arm has grown into the third-largest courier operator in Greece. The acquisition of EveryPay and the licensing of an Electronic Money Institution (EMI) have further positioned Skroutz within the European fintech ecosystem, enabling services such as Buy Now, Pay Later (BNPL), Express delivery, and the personalised Skroutz Feed.
The company has also developed end-to-end warehousing and fulfilment capabilities, as well as a growing retail media business offering digital advertising solutions to partner merchants.
In 2025, Skroutz marked 20 years of operations. As Chatzigeorgiou previously stated: “Through hard work, innovation, and the support of our partners, we have grown into something far beyond what we initially envisioned — a marketplace serving not only Greece but also consumers across Europe, creating new growth pathways for our partners.”
He added that the company’s vision is to deliver a fully integrated shopping experience for consumers and the most efficient sales channel for its partners.
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