Trust, security and speed remain the defining criteria for Greek consumers in online shopping, according to the Nexi eCommerce Report 2024.
Electronic payments have become established as a key part of the shopping experience, with cards and digital platforms dominating the choices.
How Greeks pay online
Debit cards are the most frequently used payment method with 57% of users stating that they have used them in the last 28 days.
PayPal follows with 49%, which continues to be highly preferred thanks to the convenience and sense of protection it offers.
Cash on delivery maintains its share at 21%, confirming that a segment of consumers still trusts the physical delivery of the product before payment. Credit cards appear at 20%, Revolut accounts at 19%, while digital platforms Apple Pay and Google Pay record 17%. Bank deposits follow with 6%, while 1% of participants answered “I don’t know”.
The reasons behind each choice clearly reveal how the Greek consumer thinks. Security is the most important factor, with 71% considering it as the primary reason for choice. Speed (56%) and convenience (49%) follow, showing how decisive the user experience has become in the purchasing process. Habit (15%) and economy (14%) appear in lower percentages, while 10% of users state that they choose a payment method because of bonus points or reward programs. Only 2% prefer methods that allow them to pay later or in installments, while 1% stated other reasons and less than 1% do not know.
ΑΝΑ-ΜPA
