Turnover in basic supermarket products reached 4.3 billion euros in the first four months of the year, continuing its upward momentum with the increase reaching 7.3% compared to the corresponding period last year, according to Circana data.
The growth of revenues in the market of basic consumer products (standardized and fresh) is driven by both price increases and consumption.
The turnover of supermarket chains increased by 300 million euros in January-April compared to last year, when in the so-called fast-moving consumer goods with a fixed barcode (FMCGs excluding bulk products) the increase in revenue amounted to 6.2% while volumes were up 4.1% and prices 2%.
On a monthly basis, according to Circana, the average increase on the shelf reached 2.3% in January, 1.6% in February and March and 2% in April.
Personal hygiene and care products as well as household cleaning products recorded a decrease in the average price per item by 2.1% and 1.6% respectively, while food prices rose by 3.2%.
Private labels increased their sales value by 6%, while their share remained at 27.1%, while branded products recorded a higher growth rate in revenue by 6.3%.
Given the implementation of the measures to limit offers, there was a reduction in promotional offers by 1.8 points compared to last year, with their percentage now standing at 25%.
