The proportion of Greeks who have bought even once private label products has increased spectacularly and become universal over the last 23 years, according to a survey by Focus Bari entitled “Greeks & Private Labels” conducted in September 2023 in a sample of 1,002 people.
More specifically, 96% of respondents said they have bought private label products at least once compared to 89% in 2010 and 74% in 2000.
At the same time, the opinion of Greek consumers about private label products is constantly improving, with the majority arguing that they are “value for money”.
Moreover, 83% of respondents said private label products are value for money, up from 64% in 2010.
It has also been found that there is more variety in private label products with better quality and aesthetics compared to the previous decade.
As a result the proportion of Greeks who regularly buy private label products is rising, as it includes almost all consumers (93% in 2023, from 77% in 2010 and 50% in 2000).
The most popular products
During the last “13 years of the crisis”, a systematic selection of private labels has been recorded.
62% of respondents in 2023 bought stationery, 24% canned goods, 46% rice / pasta / flour, 38% frozen goods, 26% personal care products, 36% aluminum foil, 30% cookies / toast / cereal, 23% laundry detergents, 28% soft drinks / juices, 24% vinegar / oil, 29% spices, 18% cleaners, 17% dishwashing detergents, 8% beer and 14% coffee.
It is noted that the most popular private label items are kitchen paper, toilet paper, paper towels, pasta, rice, aluminum foil and garbage bags.
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