The state-run Enterprise Greece promotional agency will inaugurate a new campaign to market and promote Greek wines abroad, in selected targeted markets.
Most of the initiatives will target markets in North America, Switzerland, Japan, China and Korea.
The campaign has also budgeted for visits to Greece by specialized journalists from the target markets.
Other initiatives are participation, under the banner “Greek Wine Bar”, in three major international wine exhibitions, Seoul’s International Wine and Spirits Expo 2016; at Interwine China 2016 and at Vinexpo Asia Pacific 2016 in Hong Kong.
